They Like Me, They Really Like Me

Having people “Like” you on Facebook sometimes feels like a popularity contest. In some ways, it is. You need your brand to be likable if you want to have a successful social media campaign.

What Can You Do to Be Likable?

Listen and Respond
One of the best things you can do to gain fans on Facebook is to listen and interact with people. Get involved in the conversations on a number of pages, and if your contributions are valuable, other people will like you and want to be part of your conversations.

Interact
Like listening and responding in other’s conversations, you need to be responsive to your followers. If they post about your business or brand, thank them for their compliments or try to solve their problems. Let them feel like there is someone behind the computer.

Be Real
If all you do on your site is sell, sell, sell, then no one is going to want to follow you. Instead, be real with your followers. Show them who you are as a business. Let them get to know your employees, your product, your personality behind the image.

Give Them the Goods
People will go where they feel like they get a lot of value without having to pay for it. So, give them significant tips, offer rewards for loyalty, show the love.

Do Some Story Telling
A great way to appeal to the humanness in your brand is to tell stories. Share testimonials of people you’ve worked with. Tell them juicy tidbits about the inside stuff. Show them images of your history. Think “human interest” stories.

There are lots of ways to be likable, and they all relate to making your brand more than a brand.

How do you make your business more likable?