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SEO can be a tricky game and a good SEO strategy involves a lot of different elements. SEO must incorporate everything from high quality content and site speed to an authoritative reputation and longevity. Not only are there things you should do in terms of SEO, there are things you shouldn’t do as well, like purchasing links. This type of black hat SEO will only hurt you in the long run. So, make sure that your SEO strategy takes into account all the best practices.
Read more about the Periodic Table of SEO Elements at Search Engine Land.